Wrote a new post for work!
Phillip Crowe's Misadventures in Advertising, Analytics, SEM, Customer Service and Social Media.
Wrote a new post for work!
In work news: I got to produce and act in a recruitment spot for Global Response this week. Neat!
Social media customer service can be tricky. When done correctly, it provides these nine benefits.
Don’t just listen, HEAR your customers.
SCARF stands for status, certainty, autonomy, relatedness, and fairness. “Basically, when a person is honest with themselves, they’re most motivated by one of those qualities,” Stirman explains. “As a manager, you can figure out which one motivates which employee, and reward them accordingly. A lot of managers will look at their team and think, ‘We should do a round of compensation increases because everyone’s been working so hard,’ but this isn’t the best incentive for everyone.” Here’s how it looks:
Use Facebook Graph Search to perform focused searches that will return better, more accurate search results that can be of real use to your business.
Great hacks here.
As you may know by now, LinkedIn purposefully makes it difficult to connect to new contacts via their website. It is an arduous process of stating how you know the person, then navigating back to the previous page to find more people to connect to.
If you subscribe to the philosophy of “LinkedIn Open Networking” (L.I.O.N) where connections are valuable. Then Linking In with new connections is a mutually beneficial relationship for yourself and your growing network.
However, this philosophy is only adopted by a subset of the LinkedIn literati, among which (apparently) are the operators of LinkedIn themselves. Therefore they make the process more difficult and time-consuming to build up a significant network of valuable connections.
The value of these connections come in many forms:
Once you’ve downloaded the app and signed in. At the top right hand corner of the home screen will be a search magnifying glass icon. Click that icon.
In the next window, use the search bar to search for the name of a company or city (i.e. “Apple Inc” or “New York, NY”) that you want to connect with fellow LinkedIn professionals.
Next, start pressing the + circle on the right hand side of each contact that’s within your 2nd or 3rd degree connections on LinkedIn. You can do this for as long as you like, as quickly as you like and a connection request will be sent to these individuals without having to show how you know them.
*Disclaimer* You will want to have a strong LinkedIn profile of your own before setting out to connect with a wide range of individuals. The reason for this is that if many of the people you add state that they, “Do Not Know You” you can be flagged for SPAM and have additional restrictions on connecting added to your profile.
- Over 350 million photos are uploaded to Facebook
- More than 2 billion search queries are performed on Twitter
- 172,800 new users signed up to LinkedIn
- 432,000 Vine videos are shared on Twitter
- One billion Likes are generated on Instagram
- 210 billion emails are sent and received – and 80 percent of them are spam.
People love sharing cat photos…
'Adrift' a short film by a Pixar employee is the perfect thing to kick off your Tuesday. Enjoy.
Almost 2 years ago today, I quit my day job and started building something. After months of customer development, discussions with my wife about my plans, savings and sleepless nights, I finally decided to take the plunge.
I’m glad I did
That day I quit my job marked the beginning of an…
Read this post, it’s incredible.
When you find something you love on Pinterest, sometimes you want to learn more so you can act on baking those cookies, renting that movie, or buying that couch. That’s why we’re taking a first step toward making pins more useful. We’re also making it easier to pin no matter where you are.